"We are neither a charity nor a fashion house – we are in the art of stitching stories."
Jason Steel is a designer who has taught ground-breaking methods of fashion practice around the world. In 2013 he created and has since overseen the BA in Fashion Design at the Lebanese American University.

Tatyana Antoun graduated from that program with distinction in 2018. For the Inaash project the two worked on many ideas over time and in communication with the Inaash team and the embroiderers to explore the feasibility of their design ideas and to determine if the concepts were workable.

The design inspiration stems from old tiles, redundant technology, and the DNA helix- all manner of references that generally inform Jason’s practice.

“The viewer can decide on the messages,” Jason says. “Tatyana and I had very clear ideas but perhaps now is the time to let the messages and meanings filter out of their own accord.” He adds, “The women who do this incredible work are skilled artisans and need to be seen as such. This is an art form and it would be helpful to take it out of the ‘domestic’ and into different market levels.”

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